About the Quality Standard Mark 


The Quality Standard Mark Scheme for beef and lamb provides high levels of assurance about the meat you buy.

All beef and lamb carrying the Mark is chosen according to a strict selection process to ensure it is succulent and tender. Quality Standard Mark (QSM) beef and lamb is produced to higher standards than required by law with a supply chain which is fully assured and independently inspected at every stage.

The QSM also tells you where your beef and lamb is from. For example meat from an animal born, raised and slaughtered in England will carry the Quality Standard beef Mark or the Quality Standard lamb Mark indicating English origin with the St George's flag.

Quality Standard Mark - English

If an animal cannot meet all the criteria, for example it is born in Scotland or Wales but raised and slaughtered in England, it will be able to carry the QSM but indicate British origin with the Union flag. 

Quality Standard Mark - British

A QSM with an EU flag is used if the animal spent its life in more than one EU member state. To satisfy EU law, some simple changes have been introduced to the use of the QSM logo. The scheme is available throughout Europe, so the EU QSM logo may now also be used alongside the national QSM logo. This emphasises that the scheme is to an approved standard and that it is accessible to all member states. Any EU member state can use the scheme if their product meets scheme standards.

Quality Standard Mark - Europe

All of the national QSM logos can be viewed here.

Membership Declaration Form

Join the QSM Scheme

The scheme is completely free to join, so if you haven’t already done so, why not sign up today? Simply complete a Membership Declaration Form and send it to us – and we’ll do the rest. Or if you’d like to talk to us about joining the scheme, call our Hotline: 0845 491 8787*. 


Benefits of joining the QSM Scheme:

  • The ability to offer your customers guaranteed eating quality
  • Assured from farm to point of purchase, providing total product integrity
  • Independently inspected
  • Consumer confidence, encouraging a purchasing preference
  • Better returns through the supply chain
  • Improved carcase yield and value
  • Provenance
  • Consumer marketing campaigns
  • Trade marketing support
  • Point-of-sale and consumer literature



Related links 


Watch our latest videos!

Discover the benefits of sourcing beef and lamb through the AHDB Beef and Lamb Quality Standard Mark Scheme by watching our series of videos.


QSM - a fantastic food story

QSM - a fantastic food story
Michelin starred chef and Quality Standard Mark Scheme ambassador, Nigel Haworth, applauds the ‘farm to fork’ benefits of the scheme.


QSM beef and lamb benefits chefs

QSM beef and lamb benefits chefs
Michelin starred chef Nigel Haworth, discusses why he sources Quality Standard Mark beef and lamb in his restaurants.

The newsletter for members of the Quality Standard Mark Scheme.NEW:
The Standard - Summer 2017

The newsletter for members of the Quality Standard Mark Scheme.