Convenience store focus for AHDB Beef and Lamb report

29 May 2015

Developing specific beef and lamb product ranges could help convenience stores meet increasing consumer demand, according to AHDB Beef and Lamb.

A report published by the Agriculture and Horticulture Development Board’s (AHDB’s) beef and lamb division, highlighted convenience store shoppers look for meat products that are versatile and can be cooked with minimal preparation to fit in with busy and demanding schedules. It pinpointed a gap in the beef and lamb ranges available in these stores, which often performed particularly well in the larger multiples but did not match the demands of the convenience store.

EBLEX’s trade marketing team has also developed a number of meal solutions aligned to the needs of convenience store consumers. Three smaller, quicker and more convenient beef and lamb product lines have been identified – thin cut steaks, carvery mini-joints and gourmet burgers.

Matt Southam, AHDB Beef and Lamb's multiple retail trade sector manager, said: "Convenience shopping is becoming increasingly popular with today’s consumers. People are shopping more often but for fewer groceries and they are doing this at convenience stores. We wanted to assess the needs and priorities of these shoppers and find out which beef and lamb products would best cater to their requirements.

"We found that convenience store customers want quick-to-cook, tasty and versatile products that they can pick up mid-week and use in a number of recipes. Our report highlights this and provides meal solutions that will cater for their tastes.”

To further discuss how the AHDB Beef and Lamb trade marketing team can help your business please visit the AHDB Beef and Lamb Trade website.

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