Materials for Non-Scheme Members

Materials for Non Members

Butchers who are not members of the Quality Standard Mark Scheme are also able to apply for promotional kits from AHDB Beef and Lamb.

This year two kits will be available; one for summer and one for winter, containing:

  • Two seasonal beef posters
  • Two seasonal lamb posters

One thousand copies of each kit will be produced and will be made available on a first-come-first-served basis.

You can register for the kits in one of three ways;
  • By completing and returning the registration form that will be mailed during April
  • By calling the scheme hotline; 0845 491 8787*
  • Or emailing

Guide to Beef

Guide to Beef

Selecting the right cut of meat for your recipe is important. It can make a huge difference to the end result in terms of cost, time to cook and flavour. Below is our guide to choosing beef cuts.


Guide to Lamb

Guide to Lamb

There are many different cuts of lamb available in your local butcher supermarket, and look out for seasonal variations as well, from tender new season spring lamb to flavour some and mature autumn lamb.

Simply Delicious Beef and Lamb Farm Packs

We have designed a leaflet for non-scheme members to download and have printed. The leaflet contains a Christmas meat order form for the customer and a copy for the butcher. It also contains handy meat ordering recommendations and cooking advice for customers.

A selection of simply delicious beef and lamb cuts and joints, direct from the farm.

Simply Delicious Beef

A Cutting Specification and Packing Guide is also available from the Product Range Guides page.

Simply Delicious Lamb

A Cutting Specification Guide is also available from the Product Range Guides page.

Simply Delicious New Beef Cuts

Cutting specifications for new beef cuts

Cutting specifications for new beef cuts

Further information is available from the scheme Hotline: 0845 491 8787*



How To Use The Flip Books

The publications listed on this page can all be opened as flip-books. Please allow a few moments to load.Once the book has loaded, click on the edge of the book to turn the page. Click anywhere else on the page to zoom in and click again to zoom out.

When opened, at the bottom of the flip book, you'll see a line of icons which have the following features:

Table of contentsShows table of contents
ThumbnailsShows thumbnails of all pages
FullscreenView fullscreen
ZoomZoom into page
PrintPrint all or selected pages
SaveSave book as a PDF to your hard drive

Join the QSM Scheme

Join the QSM Scheme

Find out how to become a member of the Quality Standard Mark Scheme and what the benefits are for your business >>