Presentations

Marketing Conference Presentations (MeatUp, July 2013)


Insight into Consumer Shopping Behaviour – Ed Garner, Kantar WorldPanel communications director

Insight into Consumer Shopping Behaviour

– Ed Garner, Kantar WorldPanel communications director

This presentation by Ed Garner, from Kantar Worldpanel, gives an overview of current consumer shopping behaviour in the retail sectors.   


Foodservice Trends – Hugh Judd, EBLEX foodservice project manager

Foodservice Trends

– Hugh Judd, AHDB Beef and Lamb foodservice project manager

Hugh’s presentation looks at the latest trends in the foodservice sector - such as the boom in burger, steak and street food outlets - along with an overview of how these ideas are being integrated in AHDB Beef and Lamb's marketing activity.   

 

EBLEX Consumer Marketing Activity – Nicola Dodd, EBLEX communications marketing manager

AHDB Beef and Lamb Consumer Marketing Activity

– Nicola Dodd, AHDB Beef and Lamb communications marketing manager

Nicola’s presentation explains how the AHDB Beef and Lamb consumer marketing team is using a wide range of communication platforms to reach consumers, to encourage them to eat more beef and lamb meals.   

 

EBLEX Trade Marketing Activity – Mike Whittemore, EBLEX head of trade marketing

AHDB Beef and Lamb Trade Marketing Activity

– Mike Whittemore, AHDB Beef and Lamb head of trade marketing

Mike’s presentation gives an overview of the marketing activity being implemented by the AHDB Beef and Lamb trade team, including the inspiration behind their work and how this is being packaged and rolled out to the trade.    

 

Beef and Lamb Export Market and Opportunities – J.P Garnier, EBLEX export manager

Beef and Lamb Export Market and Opportunities

– J.P Garnier, AHDB Beef and Lamb export manager

JP’s presentation reports on the success of AHDB Beef and Lamb's work to drive beef and lamb exports, and the new opportunities which are helping producers to profit.       



Quality Standard Beef

Quality Standard Beef


Read the standards relating to beef >>
Quality Standard Lamb

Quality Standard Lamb


Read the standards relating to lamb >>
Quality Standard Veal

Quality Standard Veal


Read the standards relating to veal >>